First Priority of South Florida Privacy Policy

Last Updated: June 21, 2025

First Priority of South Florida (“we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website or use our mobile application (collectively, the “Services”). Please read this policy carefully. If you do not agree with the terms, please discontinue use of the Services.

1. Information We Collect

1.1 Information You Provide

  • Registration & Profile Data. Name, email address, phone number, school or club affiliation, grade level (for student users), and any other information you choose to provide when signing up or updating your profile.

  • Communications. Any messages, feedback, or other content you send to us via contact forms, email, or in-app messaging.

1.2 Automatically Collected Information

  • Device & Usage Data. IP address, browser type/version, device identifiers, operating system, mobile carrier, referral URL, pages/sections viewed, time stamps, and clickstream data.

  • Analytics & Cookies. We use cookies, web beacons, and similar technologies to collect usage statistics, improve performance, and personalize your experience. You may disable cookies through your browser settings, but some features may not function properly.

1.3 Information from Third Parties

  • Social Media. If you log in via social media (e.g., Facebook, Google), we may receive your public profile information, email, and friends list (subject to your social network’s privacy settings).

  • Service Providers. We may obtain data from analytics providers, hosting companies, and other partners to enhance our services.

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Services;

  • Facilitate registration, authentication, and personalization;

  • Communicate with you about updates, events, reminders, and promotions;

  • Monitor and analyze usage to enhance functionality and user experience;

  • Respond to your inquiries, requests, or support needs;

  • Ensure compliance with our policies and legal obligations.

3. Sharing & Disclosure

We do not sell or rent your personal information. We may share information with:

  • Service Providers. Vendors who perform services on our behalf (e.g., hosting, analytics, email delivery). They are contractually bound to use data only to provide the requested services.

  • Legal & Safety. Authorities, if required by law or to protect our rights, property, or the safety of our users.

  • Business Transfers. In connection with a merger, acquisition, or sale of assets. We will notify you of any change in ownership and how your information is treated.

4. Children’s Privacy

Our Services are intended for users age 13 and older. We do not knowingly collect personal information from children under 13 without verifiable parental consent, in compliance with the Children’s Online Privacy Protection Act (COPPA). If we learn that we have inadvertently received personal data from a child under 13, we will delete that information promptly. Parents or guardians may contact us to review, correct, or delete their child’s information.

5. Data Security

We implement administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no system is completely secure. Please take steps to protect your account credentials and notify us immediately if you suspect any breach.

6. Third-Party Links & Services

Our Services may contain links to third-party websites, apps, or services not operated by us. We are not responsible for their privacy practices. We encourage you to review the privacy policies of every site you visit.

7. Your Choices

  • Account Information. You may update, correct, or delete your profile information at any time by logging into your account.

  • Communications. You can opt out of promotional emails by clicking the “unsubscribe” link at the bottom of any message or contacting us directly. Transactional messages (e.g., account alerts) are required for service delivery and cannot be opted out of.

  • Cookies & Tracking. Disable or manage cookies via your browser settings; opt out of certain analytics tracking by visiting the Network Advertising Initiative’s opt-out page.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised policy on our website with a new “Last Updated” date. Your continued use of the Services after changes signifies your acceptance of the revised terms.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

First Priority of South Florida
5120 North Federal Highway
Fort Lauderdale, Florida 33308
Phone: 954.315.2222
Fax: 954.315.2250
Email: privacy@firstprioritysouthfl.org

Thank you for trusting First Priority of South Florida with your information. We are committed to protecting your privacy and providing a safe, positive experience.